IdeaEconomy.Net

If you want to market a new book, or anything for that matter, traditional advertising is dead. Paying big money to interrupt people when they are not paying attention is just stupid. Seth Godin, the same marketing genius that gave away a book for free, packaged a book in a cereal box and consistently reinvents marketing forever is at it again. You just can’t keep a great mind down.

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With the success of Amazon’s Kindle and the hype around upcoming versions of tablet PCs, it is not too difficult to predict that our notion of what constitutes a “book” is about to drastically change.

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