IdeaEconomy.Net

It has been almost 600 years since Gutenberg invented the printing press, so next generation books are long over due. I have written several times about the inevitable revolution in book publishing. The introduction of Apple’s iPad is a major advancement in the transformation of the idea of a book as printed words to a full multi-media experience. There is now an iPad application for three interactive children’s stories.

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Book publishing is an archaic industry long over due for a revolution. In this Internet age, when information is instantly available from anywhere on the planet, it doesn’t make sense to go through a long publishing cycle only to have a product that is already dated. Books should be a work -in-progress of constantly enhanced and updated material. Books need to be a community, not a static product. While there are many experiments with the new mode of publishing, Leo Babauta of ZenHabits, latest book Focus is most likely going to be one of the early large scale successes.

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If you want to market a new book, or anything for that matter, traditional advertising is dead. Paying big money to interrupt people when they are not paying attention is just stupid. Seth Godin, the same marketing genius that gave away a book for free, packaged a book in a cereal box and consistently reinvents marketing forever is at it again. You just can’t keep a great mind down.

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With the success of Amazon’s Kindle and the hype around upcoming versions of tablet PCs, it is not too difficult to predict that our notion of what constitutes a “book” is about to drastically change.

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