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		<title>The Death of the Website</title>
		<link>http://www.ideaeconomy.net/marketing/death-website/</link>
		<comments>http://www.ideaeconomy.net/marketing/death-website/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 00:29:20 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://www.ideaeconomy.net/?p=149</guid>
		<description><![CDATA[We are increasingly accessing information online through applications rather than going to websites themselves. Add to this is the fact that savvy marketers know they have to go to where customers are rather than try to bring them to corporate sites. 


Related posts:<ol><li><a href='http://www.ideaeconomy.net/marketing/forget-social-media-business-need-results/' rel='bookmark' title='Permanent Link: Forget Social Media, Business Need Results'>Forget Social Media, Business Need Results</a> <small> Edward Boches of Creativity_Unbound has a great article framing...</small></li>
<li><a href='http://www.ideaeconomy.net/ideas/future-magazines-blogging/' rel='bookmark' title='Permanent Link: The Future of Magazines and Blogging- Micro-Magazines'>The Future of Magazines and Blogging- Micro-Magazines</a> <small>RSS feeds and blogs are a good fast way to...</small></li>
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<p>If you use Twitter it is very likely that you don&#8217;t go to the twitter.com website at all. It is much easier to access and update your account through an application like TweetDeck or Hootsuite. Most queries of Twitter content are not directly on the website but through third party applications.</p>
<p>Is this the future of Internet?</p>
<p>NextWeb has an interesting post, <a title="The Death of the Website" href="http://thenextweb.com/apple/2010/04/20/apps-replacing-websites-death-of-the-website/" target="_blank">The Death of the Website</a>;</p>
<blockquote><p>Many successful ‘Internet’ start-ups now run without the need for a website. They might still have one but it won’t be the centerpiece of their existence. Google without a website would be unthinkable. Twitter without a website? Not so far fetched at all.</p></blockquote>
<p>For most businesses, attracting people to your website is a difficult battle. It is more important to go to where you potential customers are. Setting up outposts on sites like Facebook, Twitter, Linkedin, YouTube, and Flickr are absolutely essential for social media marketing.</p>
<p>How necessary is it to blog or have a website at all? With millions of blogs fighting for our limited attention, might it not be better to focus on writing guest posts on other sites and just send the traffic to our profiles on sites like Linkedin or Facebook? Savvy companies are already monitoring what is said about them through online search tools. Why not go to people interested in your business rather than trying to pull them to your website?</p>
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<p>Related posts:<ol><li><a href='http://www.ideaeconomy.net/marketing/forget-social-media-business-need-results/' rel='bookmark' title='Permanent Link: Forget Social Media, Business Need Results'>Forget Social Media, Business Need Results</a> <small> Edward Boches of Creativity_Unbound has a great article framing...</small></li>
<li><a href='http://www.ideaeconomy.net/ideas/future-magazines-blogging/' rel='bookmark' title='Permanent Link: The Future of Magazines and Blogging- Micro-Magazines'>The Future of Magazines and Blogging- Micro-Magazines</a> <small>RSS feeds and blogs are a good fast way to...</small></li>
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		<title>Forget Social Media, Business Need Results</title>
		<link>http://www.ideaeconomy.net/marketing/forget-social-media-business-need-results/</link>
		<comments>http://www.ideaeconomy.net/marketing/forget-social-media-business-need-results/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 05:38:18 +0000</pubDate>
		<dc:creator>John</dc:creator>
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		<guid isPermaLink="false">http://ideaeconomy.net/?p=40</guid>
		<description><![CDATA[
			
				
			
		
Edward Boches of Creativity_Unbound has a great article framing social media into real business objectives.
I don&#8217;t talk to clients about Social Media any more. 
He has five ways to reframe the questions.
Want to improve your organic search results? 
Start a blog.
Looking for a better way to conduct real time qualitative research? 
Listen in on ongoing [...]


Related posts:<ol><li><a href='http://www.ideaeconomy.net/ideas/sharing-law-social-media-lesson-chris-brogan/' rel='bookmark' title='Permanent Link: Sharing is the First Law of Social Media: A Lesson from Chris Brogan'>Sharing is the First Law of Social Media: A Lesson from Chris Brogan</a> <small> We all know that sharing is everything in a...</small></li>
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<li><a href='http://www.ideaeconomy.net/marketing/death-website/' rel='bookmark' title='Permanent Link: The Death of the Website'>The Death of the Website</a> <small>We are increasingly accessing information online through applications rather than...</small></li>
</ol>

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<p>Edward Boches of Creativity_Unbound has a great article framing social media into real business objectives.</p>
<p><a title="I don’t talk to clients about social media anymore" href="http://edwardboches.com/i-dont-talk-to-clients-about-social-media-anymore" target="_blank">I don&#8217;t talk to clients about Social Media any more. </a></p>
<p>He has five ways to reframe the questions.</p>
<p><strong>Want to improve your organic search results? </strong><br />
Start a blog.</p>
<p><strong>Looking for a better way to conduct real time qualitative research? </strong><br />
Listen in on ongoing conversations on Twitter and Facebook.</p>
<p><strong>Would you like more out of your advertising creative ideas?</strong><br />
Try a crowdsourcing contest.</p>
<p><strong>Interested in stretching your media dollars? </strong><br />
Use embedded YouTube videos and encourage sharing.<br />
<strong><br />
Looking for ways to increase positive word of mouth? </strong><br />
Introduce all of your customers to each other, on your site, on Facebook and on Twitter.</p>


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