IdeaEconomy.Net

Effective social media campaigns take a lot of work because there are no short cuts to building meaningful relationships. Businesses need to create a lot of real value before first before the sales pitches. Trust is everything and that only comes with lots of valuable content.

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If you want to market a new book, or anything for that matter, traditional advertising is dead. Paying big money to interrupt people when they are not paying attention is just stupid. Seth Godin, the same marketing genius that gave away a book for free, packaged a book in a cereal box and consistently reinvents marketing forever is at it again. You just can’t keep a great mind down.

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We all know that sharing is everything in a social media world. The more we contribute and give, the more we can get noticed ourselves. The first instinct is to create new tools and platforms in order to try an become a destination for like minded people. We all want to own the platform or [...]

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Edward Boches of Creativity_Unbound has a great article framing social media into real business objectives.
I don’t talk to clients about Social Media any more.
He has five ways to reframe the questions.
Want to improve your organic search results?
Start a blog.
Looking for a better way to conduct real time qualitative research?
Listen in on ongoing [...]

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