IdeaEconomy.Net

The newest sports craze – liquid mountaineering – walking on water. This video is now approaching 11 million views. It is obviously very professionally done and quite interesting to watch, but is it real? Is it effective marketing?

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Big Ideas Tens of thousands are now involved with the Occupy Wall Street Protests worldwide Web based platforms facilitate the coordination of mass gatherings and protests around the world With online collaboration tools, a single leader or clear plan are not required. You have undoubtedly heard about the Occupy Wall Street protests that have been [...]

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Social media and technology in general, are having profound effects on all aspects of our lives. From toppling dictatorships in the Middle East, to getting an under dog in the white house, to outing rioting hoodlums in London and Vancouver, the world is much different than it was just a decade ago. Success requires embracing the principles of Authenticity, Transparency and Collaboration. The Alberta PC Party Leadership Race offers a great case study in the future of politics and social media use in general.

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Traditional advertising or outbound marketing is about broadcasting messages out to a mass audience. It includes TV and radio commercials, newspaper and magazine ads, direct mail, telephone soliciting, spam, event sponsorship, etc. In contrast, inbound marketing, is about attracting people already searching for your products and services. Instead of paying to market to a general audience, most of whom are not interested in your message anyway, inbound marketers create valuable content their target market is searching for.

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It is more important than ever to make real world connections than ever, but conferences? Spending a few days with thousands of people frantically handing out business cards is a difficult way to establish meaningful connections. The rising trend of anti-conferences offer a better alternative.

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Social capital is the idea that our networks and connections have value. Strong relationships with the right people can be worth far more than cash. Here are some ideas to build your social capital.

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Start ups need a different type of marketing expertise than more established companies. Growth hackers can focus on scalable and repeatable ways to grow your business. Here are some key areas to focus on to grow your business.

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Edmonton based real estate agent, Jerry Aulenbach has brilliantly marketed himself to stand out in the competitive housing industry. What is his secret? Bacon.

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“Technology is threatening to dominate our lives and make us less human. Under the illusion of allowing us to communicate better, it is actually isolating us from real human interactions in a cyber-reality that is a poor imitation of the real world.”

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Despite the wide spread use of social media and collaboration tools like Google Docs, I still see many people working with email processes. Email works, but for most work, online collaboration is much more effective. Here is a very simple comparison of two ways to work together on the creation of a single document. Real collaborative efforts unleash creativity that is difficult to realize with linear processes like emailing back and forth.

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