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Crowdfunding is Much More than Just Raising Capital

July 9th, 2010 · No Comments · Business Models, Collaboration, Ideas, social media

Companies are flocking to social media and crowdsourcing platforms in the hopes of finding cheaper or more effective ways to market their wares. This is understandable for we all need to make a living, however, I think the real promise of social media is bigger than just a financial transaction. People give their time and money for reasons above and beyond financial gain.

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Lessons in Great Customer Service from JukeBox Print Shop

June 28th, 2010 · No Comments · Marketing

How do you market your business in this age of social media? There is no denying the impact of online marketing and social media but I think many companies are doing it wrong. The best social media strategy in the world is not going to help a poor quality business. On the other hand, companies that deliver amazing service probably don’t need to invest much in social media because their ardent fans will market their business for free. I think the Canadian printing company JukeBox Print Shop is one of those fantastic companies doing everything right.

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How to Get a Job In the 21st Century

May 27th, 2010 · No Comments · Entrepreneurship, Ideas, Marketing

What does it take to find a job in this economy? Does sending out generic emails out to hundreds of companies work? How about using the popular employment sites and applying for all jobs vaguely interesting? You can’t differentiate yourself by doing what everyone else is doing. This is what it takes to succeed.

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The Future of Magazines and Blogging- Micro-Magazines

May 6th, 2010 · No Comments · Business Models, Entrepreneurship, Ideas, Marketing

RSS feeds and blogs are a good fast way to get content but there is definitely a need for professional level content somewhere in the middle between magazines and blogs. Micro-magazines are a great opportunity for aspiring publisher/ entrepreneurs. This format is also likely to reach a much larger audience of readers who are not comfortable with social media yet.

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The Death of the Website

April 22nd, 2010 · No Comments · Marketing

We are increasingly accessing information online through applications rather than going to websites themselves. Add to this is the fact that savvy marketers know they have to go to where customers are rather than try to bring them to corporate sites.

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Forget Social Media, the Future is Content Strategy

February 28th, 2010 · No Comments · Marketing

Effective social media campaigns take a lot of work because there are no short cuts to building meaningful relationships. Businesses need to create a lot of real value before first before the sales pitches. Trust is everything and that only comes with lots of valuable content.

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Seth Godin Teaches Us How to Market a Book in 2010

January 27th, 2010 · No Comments · Marketing

If you want to market a new book, or anything for that matter, traditional advertising is dead. Paying big money to interrupt people when they are not paying attention is just stupid. Seth Godin, the same marketing genius that gave away a book for free, packaged a book in a cereal box and consistently reinvents marketing forever is at it again. You just can’t keep a great mind down.

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Sharing is the First Law of Social Media: A Lesson from Chris Brogan

January 8th, 2010 · No Comments · Ideas, Marketing

We all know that sharing is everything in a social media world. The more we contribute and give, the more we can get noticed ourselves. The first instinct is to create new tools and platforms in order to try an become a destination for like minded people. We all want to own the platform or [...]

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Forget Social Media, Business Need Results

November 17th, 2009 · No Comments · Marketing

Edward Boches of Creativity_Unbound has a great article framing social media into real business objectives.
I don’t talk to clients about Social Media any more.
He has five ways to reframe the questions.
Want to improve your organic search results?
Start a blog.
Looking for a better way to conduct real time qualitative research?
Listen in on ongoing [...]

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