IdeaEconomy.Net

The Uniform Project, started by Sheena Matheiken, is a great example of the four S’s of a great idea: Simple, Story, Surprising and Social Good. Matheiken wore the same dress for a year to raise over $100,000 for disadvantaged children.

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“The pursuit of shibumi in business, work and life is guided by several key concepts, seven of which fit neatly under the heading of creativity.”

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Game dynamics are invading real life and they have big influences on how we buy and behave. A key psychological catch is essential to making these new business models work. In games, we behave as the best versions of ourselves. We need to make real life more like a game. Games are helping to solve real world problems like oil shortages and environmental degradation.

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The people most likely to buy your premium products and services are also likely to be your biggest fans. It always struck me at wrong to charge these people high prices for ebooks and membership programs. Shouldn’t you be rewarding your best supporters rather than trying to squeeze as much profits as you can out of them?

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Web video is driving innovation around the world as we all copy and improve on each other. Quality and skills levels are constantly increasing as we all compete to improve.

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How do you market your business in this age of social media? There is no denying the impact of online marketing and social media but I think many companies are doing it wrong. The best social media strategy in the world is not going to help a poor quality business. On the other hand, companies that deliver amazing service probably don’t need to invest much in social media because their ardent fans will market their business for free. I think the Canadian printing company JukeBox Print Shop is one of those fantastic companies doing everything right.

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Here is a fascinating video by the BBC called Century of the Self. It is about public relations master and nephew of Sigmund Freud, Edward Bernays. Bernays was instrumental in creating our consumerism culture, invented PR, advised governments and was a key influence on the propaganda of Nazi Germany.

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What does it take to find a job in this economy? Does sending out generic emails out to hundreds of companies work? How about using the popular employment sites and applying for all jobs vaguely interesting? You can’t differentiate yourself by doing what everyone else is doing. This is what it takes to succeed.

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Money motivates people only if you don’t pay them enough to want to do the work in the first place. After that, there are three factors that lead to better performance and personal satisfaction: Autonomy, Mastery and Contribution. The embedded animated video is a great watch.

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How would you like to create your own TV commercials and have them played on National TV? With Google TV Ads it is possible to find low cost times to place ads that can deliver traffic to your site.

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