IdeaEconomy.Net

The newest sports craze – liquid mountaineering – walking on water. This video is now approaching 11 million views. It is obviously very professionally done and quite interesting to watch, but is it real? Is it effective marketing?

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Big Ideas Tens of thousands are now involved with the Occupy Wall Street Protests worldwide Web based platforms facilitate the coordination of mass gatherings and protests around the world With online collaboration tools, a single leader or clear plan are not required. You have undoubtedly heard about the Occupy Wall Street protests that have been [...]

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Traditional advertising or outbound marketing is about broadcasting messages out to a mass audience. It includes TV and radio commercials, newspaper and magazine ads, direct mail, telephone soliciting, spam, event sponsorship, etc. In contrast, inbound marketing, is about attracting people already searching for your products and services. Instead of paying to market to a general audience, most of whom are not interested in your message anyway, inbound marketers create valuable content their target market is searching for.

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It is more important than ever to make real world connections than ever, but conferences? Spending a few days with thousands of people frantically handing out business cards is a difficult way to establish meaningful connections. The rising trend of anti-conferences offer a better alternative.

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Malcolm Gladwell has a great article in The New Yorker on how underdogs can triumph against more skilled opponents. There are many great military and sports examples of how unconventional strategies and outworking your competition are the only ways to succeed.

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Brian Clark has a great interview with Guy Kawasaki about his recent book Enchantment. There are some interesting discussions about how to use Twitter and Facebook, but my favorite quote is “The ultimate marketing is baked in. It is not lipstick you stick on a pig.”

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Start ups need a different type of marketing expertise than more established companies. Growth hackers can focus on scalable and repeatable ways to grow your business. Here are some key areas to focus on to grow your business.

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Edmonton based real estate agent, Jerry Aulenbach has brilliantly marketed himself to stand out in the competitive housing industry. What is his secret? Bacon.

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There is a right scale for every business, straying from that point will harm your economic viability. For most businesses, there are diminishing returns on investments in staff or technology.

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One of the funnest places I have ever eaten is Kurasushi in Japan. The popular Japanese chain a a perfect example of how to turn business more into a game to enhance the customer experience, excitement and even lower costs.

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