There are dozens and dozens of large companies with big marketing budgets making high quality backpacks. A startup will never have the budget or manpower to compete head-to-head. More creative marketing tactics are required, guerilla marketing, if you will. GORUCK shows how to cleverly differentiate itself in a crowded market, by holding challenging and inspirational events that showcase the key value of their products.
December 9th, 2012 · No Comments · Marketing
May 13th, 2012 · No Comments · Ideas
There are so many companies, that once they have a captive consumer, will try to gouge as much as they possibly can. It is not about creating value for the consumer. They are only concerned with extorting as much cash as they can. Is the the best way to build a viable business for the long run?
April 30th, 2012 · No Comments · Entrepreneurship
Most businesses do a pretty lousy job of serving their customers. Ristr8tto is an example of company that clearly gets it. Great businesses are not built on efficiency and administration, success is dependent on delivering a great customer experience. Business can be art if you really care.
April 7th, 2012 · No Comments · Ideas
Effectively dealing with complaints can be a great marketing opportunity. Negative experiences spread much more than positive ones. Create an effective procedure to make customers happy, it costs much less than what you have to potentially lose.
November 1st, 2011 · No Comments · Ideas
The newest sports craze – liquid mountaineering – walking on water. This video is now approaching 11 million views. It is obviously very professionally done and quite interesting to watch, but is it real? Is it effective marketing?
October 5th, 2011 · No Comments · Collaboration
Big Ideas Tens of thousands are now involved with the Occupy Wall Street Protests worldwide Web based platforms facilitate the coordination of mass gatherings and protests around the world With online collaboration tools, a single leader or clear plan are not required. You have undoubtedly heard about the Occupy Wall Street protests that have been […]
June 22nd, 2011 · 2 Comments · Marketing
Traditional advertising or outbound marketing is about broadcasting messages out to a mass audience. It includes TV and radio commercials, newspaper and magazine ads, direct mail, telephone soliciting, spam, event sponsorship, etc. In contrast, inbound marketing, is about attracting people already searching for your products and services. Instead of paying to market to a general audience, most of whom are not interested in your message anyway, inbound marketers create valuable content their target market is searching for.
June 9th, 2011 · No Comments · Ideas
It is more important than ever to make real world connections than ever, but conferences? Spending a few days with thousands of people frantically handing out business cards is a difficult way to establish meaningful connections. The rising trend of anti-conferences offer a better alternative.
May 17th, 2011 · No Comments · Ideas
Malcolm Gladwell has a great article in The New Yorker on how underdogs can triumph against more skilled opponents. There are many great military and sports examples of how unconventional strategies and outworking your competition are the only ways to succeed.
April 28th, 2011 · No Comments · Marketing
Brian Clark has a great interview with Guy Kawasaki about his recent book Enchantment. There are some interesting discussions about how to use Twitter and Facebook, but my favorite quote is “The ultimate marketing is baked in. It is not lipstick you stick on a pig.”