This is another brilliant idea via Seth Godin, PDF Micro-Magazines.

Here is what Seth Godin wrote:

While there are still people hoping to make a living writing a blog (not as a tool for something else, but as an end into itself), that’s awfully difficult to do. Micro-magazines, on the other hand, feel very different to me. They have elements that make them very attractive to advertisers and readers.

I’ll define one as:

• Being digital (probably a PDF), that’s free to ‘print’, fast to make and easy to share. (Newsweek spends seventeen million dollars a year on paper.)
• Having subscribers, either by email or RSS
• Focused on issues that appeal to some, but not all
• Having a very specific audience (call it a tribe)
• Enabling that tribe to connect by sharing the ideas in the magazine among them, as well as supporting it with a forum or blog
• Containing ads that are relevant to that audience
• Being longer than 140 characters or even a blog post, so significant ideas can be exposed in detail

Godin also has found a perfect example of one of these Micro-Magazines, Fear.less. The PDF magazine has a beautiful design and professional quality articles. Truly a fantastic business model for so many niches.

RSS feeds and blogs are a good fast way to get information but there is definitely a need for professional level content somewhere in the middle between magazines and blogs. This is a great opportunity for aspiring publisher/ entrepreneurs. This format is also likely to reach a much larger audience of readers who are not comfortable with social media yet. It is a familiar magazine format, except it is delivered digitally. Advertising definitely makes sense for targeted publications like this.

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The world is changing much too fast to be able to make longer term forecasts. In my younger days, I spent weeks or months writing business plans and seeking investment funding for businesses that I never did anything with. Great execution with a mediocre idea is far better than mediocre execution with a great idea.

It is easier and cheaper than ever to start new business initiatives so why waste your time planning?  Just do it and see what happens.

Ian Sanders and David Sloly created a great short ebook, Unplan Your Business.

“If you’re not risking too much money, too many people or staking or reputation, what’s to lose?”

Do you really need a detailed business plan for your next venture? You will accomplish more, faster if you just build something and put it out for the world to see.

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With inexpensive access to technology and a talented team, the costs and time required to build a new business from nothing are essentially zero. Here are two recently examples of companies conceived and developed in a weekend.

Mingly

ReadWriteWeb recently wrote about the universal address book startup Mingly.

In November of last year, more than 50 people came together for Startup Weekend Los Angeles. They pitched 45 different entrepreneurial ideas, eventually narrowing them into seven teams. They spent Saturday and Sunday working around the clock to create working prototypes of these ideas with help from an expert panel of mentors, speakers and even lawyers.

Two months later, the company was invited to Twiistup to present to potential investors.

Dr. Hue by 24-hour Startup

IanSanders mentioned a similar story that happened in London called 24-hour StartUp. The team conceived of, designed and built a web site to later be auctioned on eBay. You can watch a time lapsed video of the entire 24 hours with either link. The start up they built and sold was Dr.Hue.com, a shopping by color site. The final price was only $5100 but the project generated a lot of press. Not bad for a weekend’s work.

The key point is that big ideas can be taken to market very quickly with the right group of people. The world is getting faster and smaller. Instead of trying to be the next Facebook or Amazon, maybe entrepreneurs should focus on quick and big gains like these? What do you think?

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In an age of ideas, experience and age may be more of a hinderance to success than benefit. A great idea, some web savvy and a good work ethic are the only ingredients needed to build million dollar, even billion dollar businesses.

Here are there great recent articles with more information

The Returns to Entrepeneurship on StartUpBoy.com
The returns to scale for being smart, young, skilled, and high-energy have gone up tremendously, and that has profound implications for society. The smart are getting richer.

The Upstarts Are Here!: What Can You Possibly Learn from Entrepreneurs in Their Twenties? Plenty.
But over the past ten years, advances in technology have helped close the gap between intention and action. Computers became more affordable, Web-based software was widely accessible, and GenY embraced it all
and used it to build Websites and create stores on eBay. Fifteen-year-olds were being paid by elderly
neighbors to set up Internet connections. “I’ve got my own Web development company” took the
place of “I’ve got a lemonade stand” and “I’m in a band.”

Top Under 25 Entrepreneurson IncomeDiary.com
Thirty young Entrepreneurs doing big things online, including the world’s youngest billionaire.

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