Companies are flocking to social media and crowdsourcing platforms in the hopes of finding cheaper or more effective ways to market their wares. This is understandable for we all need to make a living, however, I think the real promise of social media is bigger than just a financial transaction. People give their time and money for reasons above and beyond financial gain.
Crowdfunding is Much More than Just Raising Capital
July 9th, 2010 · No Comments · Business Models, Collaboration, Ideas, social media
Tags:crowdsourcing·edward boches·Ideas·social media·trends
Abundance Breaks More Things than Scarcity
March 22nd, 2010 · No Comments · Business Models, Ideas, Marketing
Economic success is no longer a product of the scarce resources you control. The only real differentiation arises from the quality of ideas and your ability to command an audience.
Tags:Business Models·edward boches·Ideas·Marketing
Forget Social Media, Business Need Results
November 17th, 2009 · No Comments · Marketing
Edward Boches of Creativity_Unbound has a great article framing social media into real business objectives.
I don’t talk to clients about Social Media any more.
He has five ways to reframe the questions.
Want to improve your organic search results?
Start a blog.
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Listen in on ongoing [...]
Tags:blog·crowdsourcing·edward boches·facebook·Marketing·social media·twitter
