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Ideas are the Only Currency in the New Economy

The Inventor of PR and the Most Influential Person of the 20th Century

June 14th, 2010 · No Comments · Ideas, Marketing

Here is a fascinating video by the BBC called Century of the Self. It is about public relations master and nephew of Sigmund Freud, Edward Bernays. Bernays was instrumental in creating our consumerism culture, invented PR, advised governments and was a key influence on the propaganda of Nazi Germany.

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