IdeaEconomy.Net

Social capital is the idea that our networks and connections have value. Strong relationships with the right people can be worth far more than cash. Here are some ideas to build your social capital.

[Read more →]

Brian Clark has a great interview with Guy Kawasaki about his recent book Enchantment. There are some interesting discussions about how to use Twitter and Facebook, but my favorite quote is “The ultimate marketing is baked in. It is not lipstick you stick on a pig.”

[Read more →]

Start ups need a different type of marketing expertise than more established companies. Growth hackers can focus on scalable and repeatable ways to grow your business. Here are some key areas to focus on to grow your business.

[Read more →]

One of the funnest places I have ever eaten is Kurasushi in Japan. The popular Japanese chain a a perfect example of how to turn business more into a game to enhance the customer experience, excitement and even lower costs.

[Read more →]

Use the Question Framework Exercise to discover new business models and better ways to create value for your customers.
Let’s face it, most businesses are pretty underwhelming. They offer similar goods at about the same price points, generally with lousy service. For every Apple, there are dozens of other companies competing on price. For every, Zappos, there are countless competitors basically doing the same as everyone else. Creativity and innovation are the only ways to stand out above the competition. That generally means radically reinventing your business model.

[Read more →]

“The only way to stand out from the crowd is to stand for something special.” Look at your business from the perspective of different CEOs to gain insights and make creative breakthroughs. Focus on what is right with your business, not just what is wrong.

[Read more →]

Game dynamics are invading real life and they have big influences on how we buy and behave. A key psychological catch is essential to making these new business models work. In games, we behave as the best versions of ourselves. We need to make real life more like a game. Games are helping to solve real world problems like oil shortages and environmental degradation.

[Read more →]

1) There are numerous examples of companies prospering by giving away their product for free. Can a free business model transform your business? 2) In a world of information overload, quality curated content is highly needed. Can you create evergreen content that your customers will search for and bookmark?

[Read more →]

While companies like Kickstarter and Kiva are proving that corporations can do good, I am still not convinced that ‘business’ is the best avenue for social change. Talking profits under the guise of making the world a better place still reeks of opportunism to me. It is not that companies shouldn’t strive to behave more ethically and try to create more good, it is just that profits cloud judgement.

[Read more →]

“Apple Computer started life as a business, not a company.” The differences between a business and company offer some intriguing insights and might be a worthwhile business planning exercise for entrepreneurs.

[Read more →]