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Social Media Marketing is all about Free Content

January 23rd, 2010 · No Comments · Business Models, Marketing

Companies, bloggers and authors are not giving away free content, they are buying attention. That is what social media marketing is, free content.

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Business Model Management is the Only Way to Stay Competive

January 8th, 2010 · No Comments · Business Models, Ideas, Marketing

If your business is struggling maybe it is time to start implementing new business models. Actually, the time was probably a lot earlier then when you noticed the problem.

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Business Model Generation Book

December 4th, 2009 · No Comments · Entrepreneurship, Ideas

Business Model Generation is a brilliant idea.
“Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.”
Business models are such an integral part of the [...]

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