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Brilliant Marketing from GORUCK Backpacks

December 9th, 2012 · No Comments · Marketing

There are dozens and dozens of large companies with big marketing budgets making high quality backpacks. A startup will never have the budget or manpower to compete head-to-head. More creative marketing tactics are required, guerilla marketing, if you will. GORUCK shows how to cleverly differentiate itself in a crowded market, by holding challenging and inspirational events that showcase the key value of their products.

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