- Creativity, Innovation, Ideas and Trends for Business


Ideas are the Only Currency in the New Economy

Sharing Economy

All eyes on the sharing economy (Economist)

Technology makes it easier for people to rent items to each other. But as it grows, the “sharing economy” is hitting roadblocks.The idea of renting from a person rather than a faceless company will survive, even if the early idealism of the sharing economy does not.

How the Sharing Economy Is Helping Small Businesses Thrive (

When a person decides to open up business, a lot of questions pop up. Questions about money, product viability, staffing, working space, equipment costs, and about whether their company will be welcomed into the market. One question in particular overshadows the excitement of having a great business idea: Is it worth the risk?The sharing economy taking this risk off the table for small business founders.

Collaborative Consumption and the Sharing Economy in Developing Markets (

While companies and governments continue to explore new ways of influencing the decisions of individual consumers, there are also a number of increasingly visible social and economic trends that are emerging and pointing the way to alternative and more sustainable forms of consumption. These trends have the potential to mount a major challenge to the hyper-consumption of today’s global economy. It is largely in the fast-growing economic powerhouses of the developing world — such as Brazil — that the extent of that potential will be determined.

The Sharing Economy (

The central conceit of collaborative consumption is simple: Access to goods and skills is more important than ownership of them. Botsman divides this world into three neat buckets: first, product-service systems that facilitate the sharing or renting of a product (i.e., car sharing); second, redistribution markets, which enable the re-ownership of a product (i.e., Craigslist); and third, collaborative lifestyles in which assets and skills can be shared (i.e., coworking spaces). The benefits are hard to argue — lower costs, less waste, and the creation of global communities with neighborly values.

How To Design For The Sharing Economy (

If collaborative consumption is the commerce of 21st century, how do we support it with 21st-century design catered to the community rather than to individuals? Most current designs are geared toward individual users and don’t seem to change much for multi-user experiences. Similarly, today’s collaborative consumption model is mostly about how the products are shared, not about how they are designed. How do we bring the two together? There are a few principles to keep in mind as we navigate the new challenge of collaborative consumption as both consumers and business architects.

Rachel Botsman: The currency of the new economy is trust (

Rachel Botsman writes and speaks on the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live.

Infographic Of The Day: A Tour Guide To Collaborative Consumption (

What’s truly important about collaborative consumption is much more world-altering than just supplementing people’s incomes. We own far too much stuff, a symptom of our aggressive consumer culture. If you don’t need to buy a circular saw or a leaf blower just to use them once a year, but can use one when you need it, it could fundamentally impact how we consume. So, while making money on your unused stuff sounds great, imagine not having to buy the stuff in the first place.

Rachel Botsman: The case for collaborative consumption (

In her talk, Rachel Botsman says we’re “wired to share” — and shows how websites like Zipcar and Swaptree are changing the rules of human behavior.

The Rise of Social Media and The Sharing Economy (

Collaborative Consumption is making us think and challenge what we consume and the way we consume it. Ideas of ownership and assumed identity from product purchases may change from a personal to global perspective highlighting the importance of the use, design and wear of the product as a higher necessity.

 “What’s Mine is Yours” (

What’s Mine is Yours charts the rise of a rapidly growing socioeconomic groundswell, Collaborative Consumption. It describes how technology enabling the sharing and exchange of all kinds of assets from money to cars to skills to stuff in ways in ways and on a scale never possible before.

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