- Creativity, Innovation, Ideas and Trends for Business


Ideas are the Only Currency in the New Economy

Seth Godin Teaches Us How to Market a Book in 2010

January 27th, 2010 · No Comments · Marketing

If you want to market a new book, or anything for that matter,  traditional advertising is dead. Paying big money to interrupt people when they are not paying attention is just stupid.

Seth Godin, the same marketing genius that gave away a book for free, packaged a book in a cereal box and consistently reinvents marketing forever is at it again. You just can’t keep a great mind down. There is no doubt that his new book, Linchpin: Are you Indispensable is going to be a runaway best seller.

Now, I don’t have a book to publish yet, but if I did I would definitely follow Sir Seth Godin’s tactics.

Step 1 Write a brilliant book and choose a brilliant cover.

The book has to be about one main idea that people can immediately understand and know that it will change their lives forever. The cover of a book is everything, and Sir Godin went through 150 versions to decide on the right one. Great design is simple if you work your ass off.

Step 2 Build a lot of early attention.

Sir Godin coordinated a free online ebook, What Matters Now,  of some of the best minds in business. What better way to get people thinking about your upcoming book launch?

Step 3 Connect with every major blogger you can think of

Everyone is writing about Sir Seth Godin this week. Why? Because Seth Godin is smart enough organize it this way. I can’t keep up with all of the guest posts and interviews he has done this week.

Step 4 Ride on the Momentum of Others

If you don’t think Seth Godin is smart enough, he also managed to be the first major author to announce his release on the expected Apple tablet. The tablet has been speculated on for months, what better horse to hook your wagon to?

Step 5 Offer bonuses and free content.

If the book was not enough in itself, Sir Seth Godin has managed to sweeten the deal.

Of course, we never expected anything less of Sir Seth. It just goes to show that even those at the top of their field are not afraid of hard work. In fact, it is that relentless work ethic and talent that made him the marketing guru of our age.

There are variant having a good repute online drugstores. However several aren’t drugstores at all. Amoxil is medications that fights bacteria. These drugs does not treat several infection like a common cold. Typically, if you have lost the desirability to a particular associate, medicaments like Kamagra to improve potency is unlikely to help him back. If you are considering viagra no prescription, you probably want to read about viagra online canada. What is the most significant info you must know about generic viagra canada? The most significant problem you have to look for is undefined. The most common sexual problems in men are erectile dysfunction and inhibited sexual will. Having erectile malfunction can certainly complicate romance. The most common dangerous side effects of such drugs like Kamagra is abnormal vision, such as having a blue color tinge. This is not a complete list of dangerous side effects and others may occur. Don’t forget, the only way to avoid supposititious medicines is to get formula medicaments like Kamagra from a trusted online drugstore with which you are friendly.

Tags: ··

RSS feed | Trackback URI

Comments »

No comments yet.

Name (required)
E-mail (required - never shown publicly)
Subscribe to comments via email
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> in your comment.


Trackback responses to this post