IdeaEconomy.net - Creativity, Innovation, Ideas and Trends for Business

IdeaEconomy.Net

Ideas are the Only Currency in the New Economy

Forget Social Media, the Future is Content Strategy

February 28th, 2010 · No Comments · Marketing

Kristina Halvorson on BrainTraffic has a great post on why content strategy is gaining popularity so fast.

Content strategy is more or less on the same trajectory as social media was three years ago. Why?

I think it’s because the reality of social media initiatives—that they’re internal commitments, not advertising campaigns—has derailed more than a few organizations from really implementing effective, measurable programs. Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it.

They don’t have a content strategy.

Effective social media campaigns take a lot of work because there are no short cuts to building meaningful relationships. Businesses need to create a lot of real value before first before the sales pitches. Trust is everything and that only comes with lots of valuable content.

Tags: ·

RSS feed | Trackback URI

Comments »

No comments yet.

Name (required)
E-mail (required - never shown publicly)
URI
Subscribe to comments via email
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> in your comment.

 

Trackback responses to this post