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The Death of the Website

April 22nd, 2010 · No Comments · Marketing

If you use Twitter it is very likely that you don’t go to the twitter.com website at all. It is much easier to access and update your account through an application like TweetDeck or Hootsuite. Most queries of Twitter content are not directly on the website but through third party applications.

Is this the future of Internet?

NextWeb has an interesting post, The Death of the Website;

Many successful ‘Internet’ start-ups now run without the need for a website. They might still have one but it won’t be the centerpiece of their existence. Google without a website would be unthinkable. Twitter without a website? Not so far fetched at all.

For most businesses, attracting people to your website is a difficult battle. It is more important to go to where you potential customers are. Setting up outposts on sites like Facebook, Twitter, Linkedin, YouTube, and Flickr are absolutely essential for social media marketing.

How necessary is it to blog or have a website at all? With millions of blogs fighting for our limited attention, might it not be better to focus on writing guest posts on other sites and just send the traffic to our profiles on sites like Linkedin or Facebook? Savvy companies are already monitoring what is said about them through online search tools. Why not go to people interested in your business rather than trying to pull them to your website?

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