This is an important idea via TaylorDavidson.com.
In an age of affluence where there is a surplus of every good and service, business is going to be turned upside down. Customers will say what they want and businesses will fight to deliver.
“I also believe we need to start viewing economies, and markets, from the inside out: from the single buyer toward the surrounding world of sellers. And to start constructing technical solutions to the buyer’s problem of getting what he or she wants from markets, rather than the seller’s problem of getting buyers’ attention.”
Be sure to read the links from Taylor’s post as well.