We all know that sharing is everything in a social media world. The more we contribute and give, the more we can get noticed ourselves. The first instinct is to create new tools and platforms in order to try an become a destination for like minded people. We all want to own the platform or group. The problem is that so does every one else, and you can no longer ‘own’ a community.
Instead of trying to reinvent the wheel, by creating your own Alltop clone, Digg clone, Facebook Clone or Twitter clone, it makes more sense to go out and use the tools that your customers are already using. Go to where they are instead of trying to bring them to you.
Edward Boches wrote about how Chris Brogan shares his social media case studies using delicious. No fancy new tools, development or marketing required. Just do what you are already doing and make it available to everyone. It is no extra work but it creates a lot of value for Chris’s audience.
Chris Brogan also has an Alltop page where he shares his favorite blogs.
Both take little time and cost to create but add a lot of value for his audience, including me. Are you sharing valuable content your customers and audience want to see? Are you helping to promote your favorite bloggers and companies? The first law of social media is that the more you give, the more you get.