- Creativity, Innovation, Ideas and Trends for Business


Ideas are the Only Currency in the New Economy

The Inventor of PR and the Most Influential Person of the 20th Century

June 14th, 2010 · No Comments · Ideas

Here is a fascinating video by the BBC called The Century of the Self. It is about public relations master and nephew of Sigmund Freud, Edward Bernays. Bernays was instrumental in creating our consumerism culture, invented PR, advised governments and was a key influence on the propaganda of Nazi Germany.

Edward Bernays took Freud’s ideas about the primitive aggressive and sexual forces driving people and used them to manipulate the masses.

He showed American corporations, for the first time, how they could make people want things they didn’t need, by linking mass-produced goods to their unconscious desires. Out of this would come a new political idea of how to control the masses. By satisfying people’s inner selfish desires, one made them happy and thus docile. It was the start of the all-consuming self which has come to dominate our world today.

Here are some high-lights of the video.

  • Sold World War I to Americans.
  • ‘Propaganda’ was the word used by Nazis so Bernay re-named it as Public Relations.
  • He persuaded women to smoke by branding them as ‘torches of freedom’ and linking smoking to the suffrage movement.
  • Helped link products and services to emotions and feelings and how people wanted to be seen by others. It was a shift from purchases based on needs to desires.
  • Created the idea of cars as symbols of male sexuality.
  • Started the shift from the notion of active citizens to passive consumers.
  • Helped popularize President Coolidge by linking him to movie stars.
  • Popularized Freud’s ideas in the US.
  • Key influence to  Joseph Goebbel, the Nazi propagandist.
  • Created the vision that democracy was only possible in a free-market capitalist society in the 1939 New York World Fair.

Here is a link to a free PDF version of  Edward Bernay’s 1928 book, Propaganda. (You may have to right click and save as to download to a PC.)

There are variant having a good reputation online drugstores. However several aren’t drugstores at all. Amoxil is medications that fights bacteria. These drugs does not treat several infection like a common cold. Typically, if you have lost the desirability to a particular partner, medicaments like Kamagra to improve potency is unlikely to help him back. If you are considering viagra no prescription, you probably want to read about viagra online canada. What is the most significant information you must know about generic viagra canada? The most important matter you must look for is undefined. The most common sexual problems in men are erectile dysfunction and inhibited sexual wish. Having erectile dysfunction can certainly complicate romance. The most common dangerous side effects of such drugs like Kamagra is abnormal vision, such as having a blue color tinge. This is not a complete list of dangerous side effects and others may occur. Don’t forget, the only way to avoid supposititious medicines is to get formula medicaments like Kamagra from a trusted online drugstore with which you are friendly.

Tags: ···

RSS feed | Trackback URI

Comments »

No comments yet.

Name (required)
E-mail (required - never shown publicly)
Subscribe to comments via email
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> in your comment.


Trackback responses to this post