This is another brilliant idea via Seth Godin, PDF Micro-Magazines.
Here is what Seth Godin wrote:
While there are still people hoping to make a living writing a blog (not as a tool for something else, but as an end into itself), that’s awfully difficult to do. Micro-magazines, on the other hand, feel very different to me. They have elements that make them very attractive to advertisers and readers.
I’ll define one as:
- Being digital (probably a PDF), that’s free to ‘print’, fast to make and easy to share. (Newsweek spends seventeen million dollars a year on paper.)
- Having subscribers, either by email or RSS
- Focused on issues that appeal to some, but not all
- Having a very specific audience (call it a tribe)
- Enabling that tribe to connect by sharing the ideas in the magazine among them, as well as supporting it with a forum or blog
- Containing ads that are relevant to that audience
- Being longer than 140 characters or even a blog post, so significant ideas can be exposed in detail
Godin also has found a perfect example of one of these Micro-Magazines, Fear.less. The PDF magazine has a beautiful design and professional quality articles. Truly a fantastic business model for so many niches.
RSS feeds and blogs are a good fast way to get information but there is definitely a need for professional level content somewhere in the middle between magazines and blogs. This is a great opportunity for aspiring publisher/ entrepreneurs. This format is also likely to reach a much larger audience of readers who are not comfortable with social media yet. It is a familiar magazine format, except it is delivered digitally. Advertising definitely makes sense for targeted publications like this.