Business Model Generation is a brilliant idea.
“Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.”
Business models are such an integral part of the entrepreneurship process that I can’t wait to get my hands on one of these books. I love everything about it; design, content and how it was created are all fantastic!
Lead Author, Alexander Osterwalder’s site, Business Model Alchemist
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