- Creativity, Innovation, Ideas and Trends for Business


Ideas are the Only Currency in the New Economy



What Is Crowdsourcing? (

Despite the jargony name, crowdsourcing is a very real and important business idea. Definitions and terms vary, but the basic idea is to tap into the collective intelligence of the public at large to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider. Yet free labor is only a narrow part of crowdsourcing’s appeal. More importantly, it enables managers to expand the size of their talent pool while also gaining deeper insight into what customers really want.

How Crowdsourcing Is Tackling Poverty In The Developing World (

Modern technology, one of the most powerful catalysts for social change and quality living conditions, has yet to reach mass penetration across the globe. We still have a long way to go before developing countries gain access to the technology that will allow them to tackle daily hardships, many of which are unnecessary now that we have the technology to effectively alleviate them.

Crowdsourcing: The Missing Link in Manufacturing Innovation (

Crowdsourcing is a popular concept. After all, tapping into the wisdom of the masses to generate new ideas sounds like a reasonable way to save costs while spurring creative, out-of-the-box solutions. Consumer-oriented companies, such as Quirky, have successfully built businesses leveraging other people’s ideas. In B2B, there are a few high-profile examples, including Dell and Proctor & Gamble.

Crowdsourcing Is The Answer To Youth Unemployment And Giving Business A Boost (

The advantage of crowdsourcing is that it can be carried out virtually. Allowing anyone with an internet connection to start participating. To start lending their voice and ideas to a problem that in turn brings them experience, exposure and the foundations of something much bigger.

Crowdsourcing: Great For Your Business (A Handy Primer) (

Crowdsourcing is a flexible form of managing labor, which allows you to get a large number of workers, only when you need them. You decide which skills you want, and workers supply them—sometimes from nearby, sometimes from another continent.

5 Creative Uses for Crowdsourcing (

As open-source software developers learned long ago, asking a pool of people to create something can be faster, cheaper, and more accurate than putting a project in the hands of individuals. These five start-ups are doing just that by using crowdsourcing in creative ways.

Crowdsourcing: When, How and Who? (

No matter whether you decide to address to a specific audience, an existing community or build your own creative “army”, crowdsourcing can deepen brand-consumer engagement, giving the consumers a sense of the brand ownership. According to recent research 61% of US online adults are “willing co-creators,” and over half of them are interested in the co-creation process regardless of what product, service, or brand it involves.

Why Crowdsourcing is the Future of Content Marketing (

Crowdsourcing doesn’t just focus on solving problems in the fastest, cheapest way possible.  Done right, it drills through the heart of complexity to find the absolute most effective solution.

Crowdsourcing: A Million Heads is Better than One (

The wisdom of crowds is all around us these days. Wikipedia is one of the best known examples of the concept at work. Thousands of Wikipedia users have created an encyclopedia that studies have shown is as accurate as traditional volumes like Britannica. Another well-known project is the Yahoo! Buzz Game, which is a prediction market for “high-tech products, concepts, and trends.” Their memetracker market, for example, has predicted the state of the market in line with Alexa data.

Top 10 Rules For Crowdsourcing Business Ideas (

To traditional business people, crowdsourcing probably sounds nuts. Instead of hiring top talent to handle a problem, companies turn it over to the masses. But in recent years crowdsourcing has become downright trendy. Major brands like PepsiCo and Toyota have embraced the technique. Without careful control and planning, however, crowdsourcing can lead to disaster.

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