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Ideas are the Only Currency in the New Economy

Creative Decisions Can’t be Made by Committee

January 31st, 2011 · No Comments · Collaboration

Big Idea: Crowdfunding is great to encourage fan involvement, but ultimately decisions need to be made by an individual.

Here is a great insight from TechDirt.

I’m all for interesting experiments involving compelling ways to connect with fans and give them a reason to buy, and I love finding out about platforms that enable such things. However, I have to admit that I’m pretty skeptical about theĀ basic concept behind Crowdbands, which not only lets you “fund” an artist, but also vote on the creative decisions they make.

Years ago, in discussing “crowdsourced” efforts, I noted that they were especially good at digging out factual information. When it comes to things that involve insight, analysis or opinion, crowdsourcing tends not to work that well.

Do you think creative decisions can be outsourced?

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