IdeaEconomy.Net

Seth Godin’s new book Linchpin is a fantastic read. Here are links to a free mp3 and eBook that Godin created discussing some of the ideas in has latest book. Godin is insightful and inspiring.

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We are increasingly accessing information online through applications rather than going to websites themselves. Add to this is the fact that savvy marketers know they have to go to where customers are rather than try to bring them to corporate sites.

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Economic success is no longer a product of the scarce resources you control. The only real differentiation arises from the quality of ideas and your ability to command an audience.

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Effective social media campaigns take a lot of work because there are no short cuts to building meaningful relationships. Businesses need to create a lot of real value before first before the sales pitches. Trust is everything and that only comes with lots of valuable content.

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A great video clearly demonstrating how a movement is created with commentary by the entrepreneur-musician Derek Sivers.

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If you want to market a new book, or anything for that matter, traditional advertising is dead. Paying big money to interrupt people when they are not paying attention is just stupid. Seth Godin, the same marketing genius that gave away a book for free, packaged a book in a cereal box and consistently reinvents marketing forever is at it again. You just can’t keep a great mind down.

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Companies, bloggers and authors are not giving away free content, they are buying attention. That is what social media marketing is, free content.

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Search Engine Optimization is essentially free and customers are highly targeted so it is unlikely there will be any other more cost-effective way to market your business. There are no shortages of SEO experts and gurus out to help you optimize your site, but do you really need to hire someone?

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If your business is struggling maybe it is time to start implementing new business models. Actually, the time was probably a lot earlier then when you noticed the problem.

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We all know that sharing is everything in a social media world. The more we contribute and give, the more we can get noticed ourselves. The first instinct is to create new tools and platforms in order to try an become a destination for like minded people. We all want to own the platform or [...]

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