IdeaEconomy.Net

The newest sports craze – liquid mountaineering – walking on water. This video is now approaching 11 million views. It is obviously very professionally done and quite interesting to watch, but is it real? Is it effective marketing?

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Traditional advertising or outbound marketing is about broadcasting messages out to a mass audience. It includes TV and radio commercials, newspaper and magazine ads, direct mail, telephone soliciting, spam, event sponsorship, etc. In contrast, inbound marketing, is about attracting people already searching for your products and services. Instead of paying to market to a general audience, most of whom are not interested in your message anyway, inbound marketers create valuable content their target market is searching for.

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It is more important than ever to make real world connections than ever, but conferences? Spending a few days with thousands of people frantically handing out business cards is a difficult way to establish meaningful connections. The rising trend of anti-conferences offer a better alternative.

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Brian Clark has a great interview with Guy Kawasaki about his recent book Enchantment. There are some interesting discussions about how to use Twitter and Facebook, but my favorite quote is “The ultimate marketing is baked in. It is not lipstick you stick on a pig.”

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Start ups need a different type of marketing expertise than more established companies. Growth hackers can focus on scalable and repeatable ways to grow your business. Here are some key areas to focus on to grow your business.

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Edmonton based real estate agent, Jerry Aulenbach has brilliantly marketed himself to stand out in the competitive housing industry. What is his secret? Bacon.

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There is a right scale for every business, straying from that point will harm your economic viability. For most businesses, there are diminishing returns on investments in staff or technology.

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One of the funnest places I have ever eaten is Kurasushi in Japan. The popular Japanese chain a a perfect example of how to turn business more into a game to enhance the customer experience, excitement and even lower costs.

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“The pursuit of shibumi in business, work and life is guided by several key concepts, seven of which fit neatly under the heading of creativity.”

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Game dynamics are invading real life and they have big influences on how we buy and behave. A key psychological catch is essential to making these new business models work. In games, we behave as the best versions of ourselves. We need to make real life more like a game. Games are helping to solve real world problems like oil shortages and environmental degradation.

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