There are dozens and dozens of large companies with big marketing budgets making high quality backpacks. A startup will never have the budget or manpower to compete head-to-head. More creative marketing tactics are required, guerilla marketing, if you will. GORUCK shows how to cleverly differentiate itself in a crowded market, by holding challenging and inspirational events that showcase the key value of their products.
Entries Tagged as 'Marketing'
December 9th, 2012 · No Comments · Marketing
June 22nd, 2011 · 2 Comments · Marketing
Traditional advertising or outbound marketing is about broadcasting messages out to a mass audience. It includes TV and radio commercials, newspaper and magazine ads, direct mail, telephone soliciting, spam, event sponsorship, etc. In contrast, inbound marketing, is about attracting people already searching for your products and services. Instead of paying to market to a general audience, most of whom are not interested in your message anyway, inbound marketers create valuable content their target market is searching for.
April 28th, 2011 · No Comments · Marketing
Brian Clark has a great interview with Guy Kawasaki about his recent book Enchantment. There are some interesting discussions about how to use Twitter and Facebook, but my favorite quote is “The ultimate marketing is baked in. It is not lipstick you stick on a pig.”
Edmonton based real estate agent, Jerry Aulenbach has brilliantly marketed himself to stand out in the competitive housing industry. What is his secret? Bacon.
February 14th, 2011 · No Comments · Marketing
“The pursuit of shibumi in business, work and life is guided by several key concepts, seven of which fit neatly under the heading of creativity.”
June 28th, 2010 · 3 Comments · Marketing
How do you market your business in this age of social media? There is no denying the impact of online marketing and social media but I think many companies are doing it wrong. The best social media strategy in the world is not going to help a poor quality business. On the other hand, companies that deliver amazing service probably don’t need to invest much in social media because their ardent fans will market their business for free. I think the Canadian printing company JukeBox Print Shop is one of those fantastic companies doing everything right.
May 19th, 2010 · No Comments · Marketing
How would you like to create your own TV commercials and have them played on National TV? With Google TV Ads it is possible to find low cost times to place ads that can deliver traffic to your site.
May 18th, 2010 · No Comments · Marketing
Forget PowerPoint, presentations are getting a lot more fun. Prezi.com is taking those boring linear presentations to a new level. Watch this short video and take a look for yourself.
April 22nd, 2010 · No Comments · Marketing
We are increasingly accessing information online through applications rather than going to websites themselves. Add to this is the fact that savvy marketers know they have to go to where customers are rather than try to bring them to corporate sites.
February 28th, 2010 · No Comments · Marketing
Effective social media campaigns take a lot of work because there are no short cuts to building meaningful relationships. Businesses need to create a lot of real value before first before the sales pitches. Trust is everything and that only comes with lots of valuable content.