IdeaEconomy.Net

How do you market your business in this age of social media? There is no denying the impact of online marketing and social media but I think many companies are doing it wrong. The best social media strategy in the world is not going to help a poor quality business. On the other hand, companies that deliver amazing service probably don’t need to invest much in social media because their ardent fans will market their business for free. I think the Canadian printing company JukeBox Print Shop is one of those fantastic companies doing everything right.

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Here is a fascinating video by the BBC called Century of the Self. It is about public relations master and nephew of Sigmund Freud, Edward Bernays. Bernays was instrumental in creating our consumerism culture, invented PR, advised governments and was a key influence on the propaganda of Nazi Germany.

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What does it take to find a job in this economy? Does sending out generic emails out to hundreds of companies work? How about using the popular employment sites and applying for all jobs vaguely interesting? You can’t differentiate yourself by doing what everyone else is doing. This is what it takes to succeed.

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Money motivates people only if you don’t pay them enough to want to do the work in the first place. After that, there are three factors that lead to better performance and personal satisfaction: Autonomy, Mastery and Contribution. The embedded animated video is a great watch.

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How would you like to create your own TV commercials and have them played on National TV? With Google TV Ads it is possible to find low cost times to place ads that can deliver traffic to your site.

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Forget PowerPoint, presentations are getting a lot more fun. Prezi.com is taking those boring linear presentations to a new level. Watch this short video and take a look for yourself.

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Book publishing is an archaic industry long over due for a revolution. In this Internet age, when information is instantly available from anywhere on the planet, it doesn’t make sense to go through a long publishing cycle only to have a product that is already dated. Books should be a work -in-progress of constantly enhanced and updated material. Books need to be a community, not a static product. While there are many experiments with the new mode of publishing, Leo Babauta of ZenHabits, latest book Focus is most likely going to be one of the early large scale successes.

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RSS feeds and blogs are a good fast way to get content but there is definitely a need for professional level content somewhere in the middle between magazines and blogs. Micro-magazines are a great opportunity for aspiring publisher/ entrepreneurs. This format is also likely to reach a much larger audience of readers who are not comfortable with social media yet.

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Seth Godin’s new book Linchpin is a fantastic read. Here are links to a free mp3 and eBook that Godin created discussing some of the ideas in has latest book. Godin is insightful and inspiring.

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We are increasingly accessing information online through applications rather than going to websites themselves. Add to this is the fact that savvy marketers know they have to go to where customers are rather than try to bring them to corporate sites.

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