The newest sports craze – liquid mountaineering – walking on water. This video is now approaching 11 million views. It is obviously very professionally done and quite interesting to watch, but is it real? Is it effective marketing?
Entries Tagged as 'Marketing'
Brilliant Marketing or Deceptive Advertising?
November 1st, 2011 · No Comments · Creativity, Ideas, Marketing, social media
Tags:advertising·hi-tec·liquid mountaineering·Marketing·social media
Inbound Marketing is the Future
June 22nd, 2011 · 2 Comments · Marketing, social media
Traditional advertising or outbound marketing is about broadcasting messages out to a mass audience. It includes TV and radio commercials, newspaper and magazine ads, direct mail, telephone soliciting, spam, event sponsorship, etc. In contrast, inbound marketing, is about attracting people already searching for your products and services. Instead of paying to market to a general audience, most of whom are not interested in your message anyway, inbound marketers create valuable content their target market is searching for.
Tags:Marketing·social media
Hate Conferences? How about an Anti-Conference?
June 9th, 2011 · No Comments · Entrepreneurship, Ideas, Marketing, social media
It is more important than ever to make real world connections than ever, but conferences? Spending a few days with thousands of people frantically handing out business cards is a difficult way to establish meaningful connections. The rising trend of anti-conferences offer a better alternative.
Tags:Entrepreneurship·Ideas·Marketing·social media
Not Getting Good ROI on Your Marketing Efforts?
April 28th, 2011 · No Comments · Business Models, Marketing
Brian Clark has a great interview with Guy Kawasaki about his recent book Enchantment. There are some interesting discussions about how to use Twitter and Facebook, but my favorite quote is “The ultimate marketing is baked in. It is not lipstick you stick on a pig.”
Tags:Business Models·Marketing
Your Business Needs a Growth Hacker
April 15th, 2011 · 2 Comments · Business Models, Entrepreneurship, Marketing
Start ups need a different type of marketing expertise than more established companies. Growth hackers can focus on scalable and repeatable ways to grow your business. Here are some key areas to focus on to grow your business.
Tags:Business Models·Marketing·social media
Creative Marketing and Social Media Strategy from Jerry Aulenbach
April 6th, 2011 · 1 Comment · Marketing, social media
Edmonton based real estate agent, Jerry Aulenbach has brilliantly marketed himself to stand out in the competitive housing industry. What is his secret? Bacon.
Tags:Ideas·Marketing·social media·twitter
Is Your Business the Right Size?
March 23rd, 2011 · No Comments · Entrepreneurship, Marketing
There is a right scale for every business, straying from that point will harm your economic viability. For most businesses, there are diminishing returns on investments in staff or technology.
Tags:Entrepreneurship·Marketing·Seth Godin
The Gamification of Business – Example of Kurasushi in Japan
March 17th, 2011 · 1 Comment · Business Models, Games, Ideas, Marketing, trends
One of the funnest places I have ever eaten is Kurasushi in Japan. The popular Japanese chain a a perfect example of how to turn business more into a game to enhance the customer experience, excitement and even lower costs.
Tags:Business Models·Games·Marketing
The Zen of Business: 7 Habits of the Highly Creative – Matthew E. May
February 14th, 2011 · No Comments · Creativity, Marketing
“The pursuit of shibumi in business, work and life is guided by several key concepts, seven of which fit neatly under the heading of creativity.”
Tags:Creativity·Ideas·Marketing
Games Can Make the World a Better Place
February 10th, 2011 · 2 Comments · Business Models, Ideas, Marketing, Sustainability, trends
Game dynamics are invading real life and they have big influences on how we buy and behave. A key psychological catch is essential to making these new business models work. In games, we behave as the best versions of ourselves. We need to make real life more like a game. Games are helping to solve real world problems like oil shortages and environmental degradation.
Tags:Business Models·Games·Ideas·Marketing·Social Good·trends

