IdeaEconomy.Net

IdeaMensch has a great post providing examples of 33 social entrepreneurs. These social entrepreneurs are proof that talented individuals can indeed make a substantial difference to the world.

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It is more important than ever to make real world connections than ever, but conferences? Spending a few days with thousands of people frantically handing out business cards is a difficult way to establish meaningful connections. The rising trend of anti-conferences offer a better alternative.

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From bikini stage outfits to arriving at an awards ceremony in a man-carried egg, Lady Gaga knows how to make a splash.

Most businesses don’t think like Lady Gaga. Playing by the rules and doing what everyone else is doing is much safer than taking bold risks. That is why the state of business is so damn lousy.

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Have many investors compete to fund you all at the same time. Scarcity tactics get people to buy, use those principles for investors, customers and hiring.

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Malcolm Gladwell has a great article in The New Yorker on how underdogs can triumph against more skilled opponents. There are many great military and sports examples of how unconventional strategies and outworking your competition are the only ways to succeed.

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Start ups need a different type of marketing expertise than more established companies. Growth hackers can focus on scalable and repeatable ways to grow your business. Here are some key areas to focus on to grow your business.

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There is a right scale for every business, straying from that point will harm your economic viability. For most businesses, there are diminishing returns on investments in staff or technology.

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Use the Question Framework Exercise to discover new business models and better ways to create value for your customers.
Let’s face it, most businesses are pretty underwhelming. They offer similar goods at about the same price points, generally with lousy service. For every Apple, there are dozens of other companies competing on price. For every, Zappos, there are countless competitors basically doing the same as everyone else. Creativity and innovation are the only ways to stand out above the competition. That generally means radically reinventing your business model.

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“The only way to stand out from the crowd is to stand for something special.” Look at your business from the perspective of different CEOs to gain insights and make creative breakthroughs. Focus on what is right with your business, not just what is wrong.

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“Apple Computer started life as a business, not a company.” The differences between a business and company offer some intriguing insights and might be a worthwhile business planning exercise for entrepreneurs.

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