IdeaEconomy.Net

Individuals perform better than groups in quantity and quality of ideas. The larger the group, the more they are susceptible to group think.

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There is no question that the Internet has changed the way we work and connect with others. From a few people working on a shared Google document to thousands contributing to projects like Wikipedia or Linux, we are collaborating in unprecedented ways. When it works, collaboration is synergistic and amazing. The problem is that too often, real, meaningful collaboration is thwarted by an ugly thing called people.

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The newest sports craze – liquid mountaineering – walking on water. This video is now approaching 11 million views. It is obviously very professionally done and quite interesting to watch, but is it real? Is it effective marketing?

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The Uniform Project, started by Sheena Matheiken, is a great example of the four S’s of a great idea: Simple, Story, Surprising and Social Good. Matheiken wore the same dress for a year to raise over $100,000 for disadvantaged children.

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“The only way to stand out from the crowd is to stand for something special.” Look at your business from the perspective of different CEOs to gain insights and make creative breakthroughs. Focus on what is right with your business, not just what is wrong.

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“The pursuit of shibumi in business, work and life is guided by several key concepts, seven of which fit neatly under the heading of creativity.”

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I love the idea of co-working type environments where freelancers and smaller businesses can minimize some of the costs of having an office, yet still get the benefits of a shared work space. There is a buzz and energy when you work around other creative entrepreneurs that is near impossible to duplicate when in cafes or at home. These benefits can be amplified if you take time to find a company that you might work together with or for. ShareYourOffice is a fantastic idea that I hope is really successful.

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To foster creativity, everyone should draw, everyone should contribute and how people move within a physical space plays a crucial role in our creative work.

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Crowdingfunding is great to encourage fan involvement, but ultimately decisions need to be made by an individual.

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In this video, Dave Gray shares some of the ideas and techniques of his latest book Gamestorming (combines games with brainstorming). Gray explains that most corporations are designed like factories with a focus on efficiency rather than creativity. He suggests that we need to move from “factories to collaboratories or environments for collaboration.”

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