IdeaEconomy.Net

One of the funnest places I have ever eaten is Kurasushi in Japan. The popular Japanese chain a a perfect example of how to turn business more into a game to enhance the customer experience, excitement and even lower costs.

[Read more →]

Use the Question Framework Exercise to discover new business models and better ways to create value for your customers.
Let’s face it, most businesses are pretty underwhelming. They offer similar goods at about the same price points, generally with lousy service. For every Apple, there are dozens of other companies competing on price. For every, Zappos, there are countless competitors basically doing the same as everyone else. Creativity and innovation are the only ways to stand out above the competition. That generally means radically reinventing your business model.

[Read more →]

“The only way to stand out from the crowd is to stand for something special.” Look at your business from the perspective of different CEOs to gain insights and make creative breakthroughs. Focus on what is right with your business, not just what is wrong.

[Read more →]

Game dynamics are invading real life and they have big influences on how we buy and behave. A key psychological catch is essential to making these new business models work. In games, we behave as the best versions of ourselves. We need to make real life more like a game. Games are helping to solve real world problems like oil shortages and environmental degradation.

[Read more →]

1) There are numerous examples of companies prospering by giving away their product for free. Can a free business model transform your business? 2) In a world of information overload, quality curated content is highly needed. Can you create evergreen content that your customers will search for and bookmark?

[Read more →]

The people most likely to buy your premium products and services are also likely to be your biggest fans. It always struck me at wrong to charge these people high prices for ebooks and membership programs. Shouldn’t you be rewarding your best supporters rather than trying to squeeze as much profits as you can out of them?

[Read more →]

In this video, Dave Gray shares some of the ideas and techniques of his latest book Gamestorming (combines games with brainstorming). Gray explains that most corporations are designed like factories with a focus on efficiency rather than creativity. He suggests that we need to move from “factories to collaboratories or environments for collaboration.”

[Read more →]

“Apple Computer started life as a business, not a company.” The differences between a business and company offer some intriguing insights and might be a worthwhile business planning exercise for entrepreneurs.

[Read more →]

Web video is driving innovation around the world as we all copy and improve on each other. Quality and skills levels are constantly increasing as we all compete to improve.

[Read more →]

Companies are flocking to social media and crowdsourcing platforms in the hopes of finding cheaper or more effective ways to market their wares. This is understandable for we all need to make a living, however, I think the real promise of social media is bigger than just a financial transaction. People give their time and money for reasons above and beyond financial gain.

[Read more →]