IdeaEconomy.Net

A great lifestyle is not just about leisure time and personal satisfaction; making a real difference in the world is also becoming an essential component. Entrepreneurship is often necessary to have the freedom to craft a perfect lifestyle, but an even more important factor is the opportunity to really create social good in the world.

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From bikini stage outfits to arriving at an awards ceremony in a man-carried egg, Lady Gaga knows how to make a splash.

Most businesses don’t think like Lady Gaga. Playing by the rules and doing what everyone else is doing is much safer than taking bold risks. That is why the state of business is so damn lousy.

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Malcolm Gladwell has a great article in The New Yorker on how underdogs can triumph against more skilled opponents. There are many great military and sports examples of how unconventional strategies and outworking your competition are the only ways to succeed.

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Finally, one of the greatest productivity destroyers has been gamified. If you have trouble emptying your inbox, Baydin’s Email Game might be the solution.

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Social capital is the idea that our networks and connections have value. Strong relationships with the right people can be worth far more than cash. Here are some ideas to build your social capital.

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Brian Clark has a great interview with Guy Kawasaki about his recent book Enchantment. There are some interesting discussions about how to use Twitter and Facebook, but my favorite quote is “The ultimate marketing is baked in. It is not lipstick you stick on a pig.”

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Start ups need a different type of marketing expertise than more established companies. Growth hackers can focus on scalable and repeatable ways to grow your business. Here are some key areas to focus on to grow your business.

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One of the funnest places I have ever eaten is Kurasushi in Japan. The popular Japanese chain a a perfect example of how to turn business more into a game to enhance the customer experience, excitement and even lower costs.

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Use the Question Framework Exercise to discover new business models and better ways to create value for your customers.
Let’s face it, most businesses are pretty underwhelming. They offer similar goods at about the same price points, generally with lousy service. For every Apple, there are dozens of other companies competing on price. For every, Zappos, there are countless competitors basically doing the same as everyone else. Creativity and innovation are the only ways to stand out above the competition. That generally means radically reinventing your business model.

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“The only way to stand out from the crowd is to stand for something special.” Look at your business from the perspective of different CEOs to gain insights and make creative breakthroughs. Focus on what is right with your business, not just what is wrong.

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