IdeaEconomy.Net

Edmonton based real estate agent, Jerry Aulenbach has brilliantly marketed himself to stand out in the competitive housing industry. What is his secret? Bacon.

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There is a right scale for every business, straying from that point will harm your economic viability. For most businesses, there are diminishing returns on investments in staff or technology.

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One of the funnest places I have ever eaten is Kurasushi in Japan. The popular Japanese chain a a perfect example of how to turn business more into a game to enhance the customer experience, excitement and even lower costs.

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Use the Question Framework Exercise to discover new business models and better ways to create value for your customers.
Let’s face it, most businesses are pretty underwhelming. They offer similar goods at about the same price points, generally with lousy service. For every Apple, there are dozens of other companies competing on price. For every, Zappos, there are countless competitors basically doing the same as everyone else. Creativity and innovation are the only ways to stand out above the competition. That generally means radically reinventing your business model.

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The Uniform Project, started by Sheena Matheiken, is a great example of the four S’s of a great idea: Simple, Story, Surprising and Social Good. Matheiken wore the same dress for a year to raise over $100,000 for disadvantaged children.

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“The only way to stand out from the crowd is to stand for something special.” Look at your business from the perspective of different CEOs to gain insights and make creative breakthroughs. Focus on what is right with your business, not just what is wrong.

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“The pursuit of shibumi in business, work and life is guided by several key concepts, seven of which fit neatly under the heading of creativity.”

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Game dynamics are invading real life and they have big influences on how we buy and behave. A key psychological catch is essential to making these new business models work. In games, we behave as the best versions of ourselves. We need to make real life more like a game. Games are helping to solve real world problems like oil shortages and environmental degradation.

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1) There are numerous examples of companies prospering by giving away their product for free. Can a free business model transform your business? 2) In a world of information overload, quality curated content is highly needed. Can you create evergreen content that your customers will search for and bookmark?

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The people most likely to buy your premium products and services are also likely to be your biggest fans. It always struck me at wrong to charge these people high prices for ebooks and membership programs. Shouldn’t you be rewarding your best supporters rather than trying to squeeze as much profits as you can out of them?

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