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Ideas are the Only Currency in the New Economy

The Future of Magazines and Blogging- Micro-Magazines

May 6th, 2010 · No Comments · Business Models, Entrepreneurship, Ideas, Marketing

RSS feeds and blogs are a good fast way to get content but there is definitely a need for professional level content somewhere in the middle between magazines and blogs. Micro-magazines are a great opportunity for aspiring publisher/ entrepreneurs. This format is also likely to reach a much larger audience of readers who are not comfortable with social media yet.

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Linchpin by Seth Godin

April 30th, 2010 · 1 Comment · Ideas, Marketing

Seth Godin’s new book Linchpin is a fantastic read. Here are links to a free mp3 and eBook that Godin created discussing some of the ideas in has latest book. Godin is insightful and inspiring.

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The Death of the Website

April 22nd, 2010 · No Comments · Marketing

We are increasingly accessing information online through applications rather than going to websites themselves. Add to this is the fact that savvy marketers know they have to go to where customers are rather than try to bring them to corporate sites.

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The Future is about Finding Meaning in Everything We do and Buy

April 3rd, 2010 · No Comments · Ideas

It is clear that we are reaching the top of the pyramid of Maslow’s Hierarchy of Needs. All of our physical needs have been met ten-fold, now we are focusing on self-actualization and finding real meaning in our lives.

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The Future of Education

March 31st, 2010 · 7 Comments · Ideas

Traditional schools are not able to keep up with changing demands and technological advancements. How can universities possibly deliver graduates with in-demand skills when the world is changing so fast? Here are some interesting models for the future of education.

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Is Design Capitalism the Future, Where Creativity is Seperated from Production and Consumption?

March 23rd, 2010 · No Comments · Design

As the world gets more complex and corporations continue to bloat in search of economies of scale, there is a growing disconnect between production and consumption. Production of everything is so distant and foreign to consumers that US children have trouble identifying common vegetables. Consumers have almost no idea how the goods we consume are produced, nor where they are from. Nicer packages and brighter colors might look prettier and sell more products but how many more marginally differentiated products do we really need?

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Abundance Breaks More Things than Scarcity

March 22nd, 2010 · No Comments · Business Models, Ideas, Marketing

Economic success is no longer a product of the scarce resources you control. The only real differentiation arises from the quality of ideas and your ability to command an audience.

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Business Plans are Dead: Unplan Your Business

March 16th, 2010 · No Comments · Entrepreneurship, Ideas

It is easier and cheaper than ever to start new business initiatives so why waste your time planning? Just do it and see what happens.

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Focus is More Important Than Knowledge

March 1st, 2010 · No Comments · Ideas

Any type of knowledge can be found online with a quick internet search. In an age of ideas we no longer need to ‘know’ anything. We just have to be able to search for that knowledge online. What comes after knowledge? Focus.

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Forget Social Media, the Future is Content Strategy

February 28th, 2010 · No Comments · Marketing

Effective social media campaigns take a lot of work because there are no short cuts to building meaningful relationships. Businesses need to create a lot of real value before first before the sales pitches. Trust is everything and that only comes with lots of valuable content.

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