IdeaEconomy.Net

A great lifestyle is not just about leisure time and personal satisfaction; making a real difference in the world is also becoming an essential component. Entrepreneurship is often necessary to have the freedom to craft a perfect lifestyle, but an even more important factor is the opportunity to really create social good in the world.

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Traditional advertising or outbound marketing is about broadcasting messages out to a mass audience. It includes TV and radio commercials, newspaper and magazine ads, direct mail, telephone soliciting, spam, event sponsorship, etc. In contrast, inbound marketing, is about attracting people already searching for your products and services. Instead of paying to market to a general audience, most of whom are not interested in your message anyway, inbound marketers create valuable content their target market is searching for.

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It is more important than ever to make real world connections than ever, but conferences? Spending a few days with thousands of people frantically handing out business cards is a difficult way to establish meaningful connections. The rising trend of anti-conferences offer a better alternative.

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From bikini stage outfits to arriving at an awards ceremony in a man-carried egg, Lady Gaga knows how to make a splash.

Most businesses don’t think like Lady Gaga. Playing by the rules and doing what everyone else is doing is much safer than taking bold risks. That is why the state of business is so damn lousy.

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Have many investors compete to fund you all at the same time. Scarcity tactics get people to buy, use those principles for investors, customers and hiring.

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Malcolm Gladwell has a great article in The New Yorker on how underdogs can triumph against more skilled opponents. There are many great military and sports examples of how unconventional strategies and outworking your competition are the only ways to succeed.

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Finally, one of the greatest productivity destroyers has been gamified. If you have trouble emptying your inbox, Baydin’s Email Game might be the solution.

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Social capital is the idea that our networks and connections have value. Strong relationships with the right people can be worth far more than cash. Here are some ideas to build your social capital.

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Brian Clark has a great interview with Guy Kawasaki about his recent book Enchantment. There are some interesting discussions about how to use Twitter and Facebook, but my favorite quote is “The ultimate marketing is baked in. It is not lipstick you stick on a pig.”

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Start ups need a different type of marketing expertise than more established companies. Growth hackers can focus on scalable and repeatable ways to grow your business. Here are some key areas to focus on to grow your business.

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